three words that say a lot
The apparel and lifestyle brand side of this is black is centered on three core values: simplicity, individuality, and culture. It is the front facing arm of this is black and the quickest way to interact with, and support us.
Simplicity
Or you could call it understated.
The three words are all we want to convey. And it’s almost always going to be the only thing we put on our gear.
Culture
Everything we do - is black.
The shirts and hoodies represent this literal interpretation of our culture.
Individuality
Whatever you do - can be black.
Whether you know it or not, what you do has a tie to our culture. Embrace that individuality.
